APPEAL

An animator that is able to fully grasp the idea of warming the heart is Fred Moore. His ideas lead to bringing forth Disney's appeal that would be used to create films that would last a lifetime. Fred Moore did not follow severe scrutiny of how people move or walk or talk. He was able to show things from facial expressions to changing the shape of a character in order for them to have accurate “human-like” movements. Fred Moore showed accurate and realistic character movements within his work , something that came natural to him in his drawings. The warming up of the heart analogy versus “dumbding down” is a way Disney was able to allow the audience to relate and sympathize with the character, even though the character is not real. Moore knew that the audience was interested in seeing the characters think and feel as humans do and in order to make this happen the audience had to establish a relationship with the character which leads to the warming o the heart. One of the 14 points of animation that was a chart constructed by Moore relates to the “dumbing down.” Point 7 of the 14 principles reads “Is this the simplest statement of the main idea of the scene?” This is not because the audience as a whole would not understand, but it was made simple so that the age range of the audience would be greater and the message would be sure to reach everyone on the same cognitive level. Although adults may understand situations and plots in a movie, the children who are also a target audience should also be able to understand and enjoy a movie.